Shapes

Shapes play a big role in advertisement that many people may not recognize.


Circles are very popular and important. They serve as an enclosure or a central field. They are simplistic and perfect. A ring is a variation of the circle, and is used to show unity, eternity, wholeness, a cycle, and completion. The circle or sphere in the ATT logo is simple but appealing. It represents the globe and ATT's global presence. While its rings show unity and wholeness.


Squares are used as a filed for application. They show stability, structure, and secureness. They are very simple and welcoming- but not as welcoming as a circle. The Lego logo is very simplistic, but also shows complexity- because it is a product that is used to be put together. The square may also represent the lego blocks. It would not have made sense to make it a circle because there is no circular legos.


Triangles are less commonly used in logos because they symbolize danger due to their sharp, unfriendly points. In many triangle logos, the edges are rounded to became more friendly. Entrepreneurs don't want to scare their consumers away. A triangle pointing to the right shows moving forward, or the future. It is commonly used as a play button. A triangle pointing upward usually shows an upward motion. Companies like Delta use it to show a plane flying up. A triangle pointing downward is seldom used because it shows danger. Just like the yield sign, it is an upside down triangle, is Yellow which is dangerous and catches your eye, so it shows danger approaching.

Anatomy of Type

Just like people, type comes in all different shapes, sizes, colors, and personalities. "Handglovery" shows the different anatomy of letters. This can change depending on what font is used or whether it is upper case or lower case. Vocabulary like Crossbar and Serif are shown in the picture. It is interesting to learn in depth what makes up letters.

After learning a little bit about the anatomy of type, we had the opportunity to identify the parts of each letter in our own name. I used the font Plantno Linotype, which was just a basic font offered in Adobe Illustrator. The font that is used affects type anatomy. For example: If I chose a sans-serif font, I would not have the little lines at the end of each letter or at the end of a line in the letter (which is what a serif is). We learned not only parts of letters, but also lines where the letters fall. Like the base line, descender line, and cap height line, which are all illustrated in the picture I constructed. 

I am becoming more familiar with Adobe Illustrator, but some concepts and buttons are still confusing to me. I am enjoying graphic design very much still, and I wonder what concepts we will learn next on top of color and type.

Color

In our first part of graphic design we studied color psychology,specifically the types of colors and color vocabulary. We also learned how colors play a role in advertising and how they show different emotions. To the right is a color wheel (which I made in Adobe Illustrator), which shows the color triads. The circles at the end of the solid triangle are the primary colors; these colors can not be made, and mix together to make secondary colors. The secondary colors are the squares at the end of the dashed triangle; secondary colors are the result of two primary colors mixed together. Lastly, there are tertiary colors which are the combination of a secondary color and a primary color. This is the standard and simple color wheel.

We also learned color vocabulary. Terms such as analogous, complimentary, split-complimentary, hue, tint, shade, warm colors, and cool colors. These terms are very important in understanding color, and how it is used. Colors don't only play a role in making stuff appealing and colorful; but they also play a big part in advertisement. The color red represents fire, blood, war, danger, power, energy, passion, and love. While green represents naturalness, basic needs, and freshness. This is why, for example, gum packaging is a lot of times green, to show freshness.

After learning about color psychology, we had the opportunity to use our creativity to make our very own color wheel, and become familiarized with the editing software (Adobe Illustrator). I decided to go down the literal path of a color wheel, and make it look like an actual color WHEEL. Adobe Illustrator is very fun to use, but also gets confusing because there are so many different buttons, shortcuts, and things to remember. But I think that once I can work well with the software, I will enjoy it much more. Graphic design has been very intriguing so far, and I look forward to see what we do next.

My own website!

 I made my own website through the software Dream Weaver. It was slightly difficult at first, but once I got into it, it was fun and easy. I designed the color scheme and text to make it look appealing, and added borders. I also worked with HTML code, which was confusing, but it all worked out in the end. Sadly it is not an actual website that can be visited, but it is still cool to create one and see what it would be like to have one. This is the last project that I did in the video strand. Video was very fun, but now I get to move on to graphic design!


Home page: This is what the home screen of my website looks like. It has my elevator pitch and biography. It also has a picture of myself.

Links: In order to go to my projects page, there is a link to it. When it is hovered above, it changes color. As shown in the pictures to the right.

Projects page: This is what my projects page looks like. It has my animation and video projects, but not my graphic design projects because I haven't visited that strand yet. To go back to my home page there is a link at the bottom of my projects page. When hovered over it changes color just like the other link did.

e9 promotional video

For our last project in video, we were to show what we knew and loved about e9 through a promotional video. It was very fun to make because I wanted to show the parts of the program that I love. While recording I tried to include everything we have learned in e9 video through the quarter. I included parts of the six shot system, 180 degree rule, rule of thirds, and shot process plan. It was also the first time using the voice over and adjusting the video to fit it. I hope that 8th grade students will be inspired to apply to become an e-comm member.

Chase Scene

This was a chase scene showing action. It tells a story about a girl who drank too much water, and needed to go to the bathroom very bad. To film I used most shots in the 6 shot system. I tried not to cross the 180 degree line/ rule, but it was hard not to. So hopefully it was not too confusing to the eye. In a good chase scene there is a lot of scenes that change every one to two seconds. It is supposed to follow the plot graph/ 3 act structure. Which shows the exposition, rising action, climax, falling action, and resolution. What I would have done differently to make my chase scene video better was record more scenes at different perspectives, and make the volume of the clock ticking in one of the scenes more profound. Also in the beginning scenes it shows some scenes with a water bottle, but one doesn't,have the water bottle in it, which makes it weird.
~Featuring: Jaclyn Davis
~Filmed by: Myself

How to print a paper

This is the first video I've recorded in the video strand of Ecomm. It was the first time using the editing software, which is Final Cut Pro. Final Cut Pro was very fun and easy to use. I used many different techniques/ rules while filming. One of which was the six shot system being closeup of hands, closeup of face, medium shot, wide shot, over the shoulder, and extreme wide shot. Another was the 180 degree rule, you can not cross the imaginary line when filming or it will appear that the subject had switched sides, which confuses the person watching. I also used the rule of thirds and leaving space in the shot. I used the shot process being:
1.)Plan 2.)Film 3.)Organize 4.) Script 5.) Edit 6.) Feedback 7.) Publish 8.) Promote.
Hopefully this helps you now know how to print on the school computers :)
-Featuring Amelia Sims
-Filmed by myself