Circles are very popular and important. They serve as an enclosure or a central field. They are simplistic and perfect. A ring is a variation of the circle, and is used to show unity, eternity, wholeness, a cycle, and completion. The circle or sphere in the ATT logo is simple but appealing. It represents the globe and ATT's global presence. While its rings show unity and wholeness.
Squares are used as a filed for application. They show stability, structure, and secureness. They are very simple and welcoming- but not as welcoming as a circle. The Lego logo is very simplistic, but also shows complexity- because it is a product that is used to be put together. The square may also represent the lego blocks. It would not have made sense to make it a circle because there is no circular legos.
Triangles are less commonly used in logos because they symbolize danger due to their sharp, unfriendly points. In many triangle logos, the edges are rounded to became more friendly. Entrepreneurs don't want to scare their consumers away. A triangle pointing to the right shows moving forward, or the future. It is commonly used as a play button. A triangle pointing upward usually shows an upward motion. Companies like Delta use it to show a plane flying up. A triangle pointing downward is seldom used because it shows danger. Just like the yield sign, it is an upside down triangle, is Yellow which is dangerous and catches your eye, so it shows danger approaching.
No comments:
Post a Comment