Color

In our first part of graphic design we studied color psychology,specifically the types of colors and color vocabulary. We also learned how colors play a role in advertising and how they show different emotions. To the right is a color wheel (which I made in Adobe Illustrator), which shows the color triads. The circles at the end of the solid triangle are the primary colors; these colors can not be made, and mix together to make secondary colors. The secondary colors are the squares at the end of the dashed triangle; secondary colors are the result of two primary colors mixed together. Lastly, there are tertiary colors which are the combination of a secondary color and a primary color. This is the standard and simple color wheel.

We also learned color vocabulary. Terms such as analogous, complimentary, split-complimentary, hue, tint, shade, warm colors, and cool colors. These terms are very important in understanding color, and how it is used. Colors don't only play a role in making stuff appealing and colorful; but they also play a big part in advertisement. The color red represents fire, blood, war, danger, power, energy, passion, and love. While green represents naturalness, basic needs, and freshness. This is why, for example, gum packaging is a lot of times green, to show freshness.

After learning about color psychology, we had the opportunity to use our creativity to make our very own color wheel, and become familiarized with the editing software (Adobe Illustrator). I decided to go down the literal path of a color wheel, and make it look like an actual color WHEEL. Adobe Illustrator is very fun to use, but also gets confusing because there are so many different buttons, shortcuts, and things to remember. But I think that once I can work well with the software, I will enjoy it much more. Graphic design has been very intriguing so far, and I look forward to see what we do next.