In graphic design we are starting our logo unit, which means we got to study a logo of our choice. We looked at how color, type, and the shape play into the appeal aspect of advertisement. I chose the Microsoft Windows logo. To further our understanding of the logo, we also got to recreate the logo in Adobe Illustrator. First, I researched why the Windows logo looked the way it did.
-Microsoft Word is a computer operating system. The logo depicts a flag with four quadrants representing earth, fire, water, flora, and fauna. The blue in the logo could represent intelligence, communication, efficiency, or logic- which makes sense because it is technological. The font could show how it is simplistic and clean. The square/ rectangular shape might show its stability, structure, or secureness as a software. The square is commonly used in technology advertisement.
The original logo was introduced in 1985, and has changed very much ever sense. The current windows 10 logo was designed by Paula Scher.
This is my completed Windows 10 logo that I recreated. It was very simple to make which is why I wish I would have picked a more challenging logo. However, creating it did help me to explore what Illustrator has to offer.
Research Website: http://www.famouslogos.us/windows-logo/
YouTube tutorial: https://www.youtube.com/watch?v=Vgd5JYOz5Wo
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